marketing services

The marketing services landscape is challenging, marked by constantly shifting consumer behaviors, dynamic technological innovation and a legislative/regulatory environment that can dramatically impact business models.

• Marketers spent $166.5 billion through various media on direct marketing campaigns in 2006 (1). Marketers are focusing more on “brand experience” and relatively less on brand awareness, understanding and leveraging the bi-directional nature of customer interactions with the brand.
• There has been a pronounced shift towards multi-channel marketing. Marketing services firms must be increasingly adept at serving their clients’ multi-channel customer strategies, with integration and consistent messaging across retail store, Internet, direct mail and other customer contact environments.
• The ability to gather, analyze and report meaningful customer data has become a central differentiating factor among marketing service providers, as marketers are increasingly viewing their data as a strategic asset crucial to increasing response rates and campaign ROI.
• Marketing service firms are consistently adding ancillary services to deliver greater value to clients and to reduce the risk of commoditization of their product and service offerings, thereby driving industry consolidation.

(1) Direct Marketing Association

In the ever-changing marketing services industry, GLC works with clients to identify and implement strategic initiatives and to enhance their value-added service offerings.

Representative Transactions

DIMAC Marketing Corporation

Statewide Data Services, Inc.

Hallmark Business Expressions