Retail and E-Commerce

As technology changes…so does retail and e-commerce. What Merriam-Webster’s defines as “the sale of commodities or goods in small quantities to ultimate consumers” currently has much less to do with merchandise and markets and much more to do with purchasing patterns, content and data.

As technology changes…so does the behavior of the consumer. GLC understood that behavior in the catalog heyday, at the start of the internet and today in the dynamic world of e-commerce, social media and mobile marketing.

Over the past several years, retail has been hit and hit hard. But the very challenges the industry faces provide for some of the most exciting growth opportunities such as:

• The integration of e-commerce and social media disrupting the traditional interaction between brands and consumers
• Increasing global internet penetration
• Mobile commerce emerging as an alternative distribution platform
• Monetization of content and data

We’re good at this. The retail vertical is where GLC cut its teeth, and remains today one of the core practice areas where our broad-based knowledge gives clients a significant advantage. GLC can effectively position unique assets, offering potential acquirers a credible point of view. Our clients look to GLC’s experience and insight into dynamic market factors including migration in customer behaviors, efficiency of media and marketing spend, differentiation from commoditized product and leveraging technology to monetize the intrinsic value of both content and data.

Please contact Claire Gruppo
Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Phone: 646-723-8905